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Supplying Distributors: What a Resale Range Needs

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A distributor does not buy a protector, it buys a range. The customer arrives with a panel of unknown thickness, so the range has to cover the common thicknesses in sensible steps, be labelled so the counter staff can pick without measuring, and be priced so a resale margin is visible on the sheet.

The range, not the product

A workable U range covers the panel thicknesses that actually arrive: thin sheet around 3-6 mm, board around 12-18 mm, thick board around 25 mm, and a couple of odd sizes for the jobs that always appear.

Each size should be a distinct item code with the inner width in the code. A range where the staff have to measure the channel to know what it is will be picked wrong.

Depth of range matters more than width: three sizes held in stock beat eight sizes ordered once and never repeated.

Specification at a glance

The table is a starting range for a packaging distributor. Adjust to the customers you actually serve; a glass merchant and a furniture workshop need different steps.

Range itemInner widthLegWall
Thin sheet4 mm25 mm2.5 mm
Thin sheet6 mm30 mm2.5-3 mm
Board13 mm40 mm3 mm
Board19 mm50 mm3-4 mm
Thick board26 mm50 mm4 mm
Odd size31 mm60 mm4 mm

Labelling, bundle size and the counter

Bundles should be labelled with inner width, leg, wall and length, and the label should be readable without opening the bundle. Counter staff pick from the label, not from the board.

Bundle size should match how the customer buys. A workshop that uses twenty pieces a week will not buy a bundle of two hundred, so a smaller bundle at a slightly higher unit price often sells better.

Pricing for resale and stock turns

Ask for the price per meter, the meters per bundle and the loading per pallet, in one table. That is what a resale price is built from, and it avoids a phone call per quote.

Stock turns matter more than the last percent of purchase price. A narrow range that sells through is worth more than a wide range that sits, so the first order should be a trial of the range rather than a container of one size.

Questions buyers ask before ordering

What range should a distributor start with?
Four to six inner widths covering thin sheet, board and thick board, in one or two legs and walls.

How should bundles be labelled?
Inner width, leg, wall and length on the outside, readable without opening the bundle.

Can I get a resale price table?
Yes, price per meter plus meters per bundle, so the resale price can be calculated without a call.

Is a container of one size a good first order?
Usually not. A trial of the range tells you which sizes turn before you commit volume.

Do you supply printed labels with our brand?
Yes, subject to artwork and the bundle labelling you want.

For a quotation, post the product dimensions, load and destination port to mona@hengnicepacking.com.

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